The long-awaited adidas Crazylight Boost and D Rose 5 with Boost Technology

Pow Salud July 29, 2014

New Crazylight Boost and D Rose 5 basketball shoes with Boost Technology

Adidas held an exclusive unveiling of the Crazylight Boost and D Rose 5 basketball shoes at the MGM Grand Garden Arena in Las Vegas. Damian Lillard and Derrick Rose joined former NBA player and event emcee Greg Anthony to officially introduce adidas’ ground-breaking Boost technology to basketball. The industry-first innovation brings game-changing energy return, comfort and responsiveness to players when they need it most. Following the unveil, media in attendance had the chance to test out the new kicks and hoop with adidas athletes including Joakim Noah, Jrue Holiday, Jeff Teague, Tim Hardaway Jr, Arron Afflalo and new adidas partner, rookie Marcus Smart. adidas PR