The Samsung Galaxy
Note S7 has been under fire for complaints of battery explosions. The product
has been recalled in the market twice.
E-commerce platform Branding Brand
conducted a consumer survey from October 12 to 13 involving 1,000 people who
have had experience with using or owning a Samsung mobile phone at least once
in their life.
The survey reveals that, surprisingly, a
whopping 40 percent has voiced out that they are “done” with Samsung phones,
most especially after the leading smartphone brand failed to quickly resolve a
product problem in the past few months.
What this survey further suggests is the
probability of 30 percent of Samsung phone owners to purchase an iPhone, while
8 percent will more likely convert to Google Pixel, and the remaining 62
percent will choose to continue using an android device from another brand.
Although disappointed with Samsung, some
respondents still like the idea of using android gadgets because of familiarity
and convenience. Overall, respondents who are current android users from both
surveys will more likely consider other android devices such as the Sony Xperia
Z5, LG G5 and photography ace Huawei P9.
A similar survey was conducted by
Branding Brand after Samsung Note 7 global recall on 21-22 September had
yielded a dropout result of 34 percent. This number has since increased by 6%
to 40% after the announcement of global shutdown in production of Samsung Note
7.
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